There’s More to Girl Gamers Than Pink and Sparkles
There’s More to Girl Gamers Than Pink and Sparkles
October 15, 2009
Videogame marketers still don’t know how to target girl gamers and continue to resort to stereotypes argues an article on Jezebel, which picks apart a recent Wall Street Journal article covering the same topic.
The WSJ article mentioned games like Charm Girls Club, Littlest Pet Shop, Just Dance and Wii Fit, along with a lilac-colored PSP Hannah Montana pack-in, inspiring the Jezebel author to respond:
Some of us like pink, some of us don't. Some of us have all the latest tech, some of us don't. Some of us prefer computer games, some of us don't. Getting the picture? We're all different.
The article details the gaming preferences of a variety of women, and offers up three “fairly obvious” points for videogame marketers to consider: Women gamers are not a monolith, switch up your advertising and when rethinking marketing, start internally.
Citing a Will Wright comment that the reason The Sims did so well with women is that 40% of the game’s development team was female, the author urges:
If you want to attract more women, involve more women in the process of creating games. Hire more women at your organization. Reach out to women who already identify as gamers.
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Posted 07/30/10 at 10:25am
ZippyDSMlee: No lan too but that will be hack in, with 2X maps its as big as SC,so....want more now ;P
ZippyDSMlee: No lan too but that will be hack in, with 2X maps its as big as SC,so....want more now ;P
Posted 07/30/10 at 10:19am
Rodrigo Ybáñez García: @Cheater: Thank you, I´ll try it later. It happened after I installed the new upgrade, btw
Rodrigo Ybáñez García: @Cheater: Thank you, I´ll try it later. It happened after I installed the new upgrade, btw
Posted 07/30/10 at 01:27am
Andrew Eisen: I got hired to sing bass for an a cappella group tomorrow night. I have nine songs to learn. Yikes.
Andrew Eisen: I got hired to sing bass for an a cappella group tomorrow night. I have nine songs to learn. Yikes.
Posted 07/29/10 at 10:53pm
E. Zachary Knight: Zippy, I thought SC2 was only 1/3 of a game? ;)
E. Zachary Knight: Zippy, I thought SC2 was only 1/3 of a game? ;)
Posted 07/29/10 at 08:59pm
ZippyDSMlee: SC2 is god! BOW DOWN TO SC2!
ZippyDSMlee: SC2 is god! BOW DOWN TO SC2!
Posted 07/29/10 at 07:50pm
Cheater87: Garcia that sounds like a A/V problem. Try turning the TV on and off or doing that with the AV changer. Thats how I fix mine.
Cheater87: Garcia that sounds like a A/V problem. Try turning the TV on and off or doing that with the AV changer. Thats how I fix mine.
Posted 07/29/10 at 06:50pm
Andrew Eisen: The urinals now have floor mats!
Andrew Eisen: The urinals now have floor mats!
Posted 07/29/10 at 04:54pm
Rodrigo Ybáñez García: My PS3 is having some kind of failure. The sound is still there but the image is totally out...
Rodrigo Ybáñez García: My PS3 is having some kind of failure. The sound is still there but the image is totally out...
Posted 07/29/10 at 03:39pm
ZippyDSMlee: SC2!!SC2!!!SC2!!!!!!
ZippyDSMlee: SC2!!SC2!!!SC2!!!!!!
Posted 07/28/10 at 02:45pm
beemoh: Farmville creator Zynga closes one of its games, customers who paid for in-game content unimpressed (Link)
beemoh: Farmville creator Zynga closes one of its games, customers who paid for in-game content unimpressed (Link)
Posted 07/28/10 at 09:49am
Rodrigo Ybáñez García: He blames the internet, but not his abusive mother.
Rodrigo Ybáñez García: He blames the internet, but not his abusive mother.
Posted 07/28/10 at 09:48am
Rodrigo Ybáñez García: Akihabara murderer blames cyber bullying for rampage in 2008
Rodrigo Ybáñez García: Akihabara murderer blames cyber bullying for rampage in 2008
Posted 07/27/10 at 02:49pm
E. Zachary Knight: Holy Awesome Game Trailers Batman. Superman heat visioning people in the face and Jedi using Hadouken. Awesome.
E. Zachary Knight: Holy Awesome Game Trailers Batman. Superman heat visioning people in the face and Jedi using Hadouken. Awesome.
Posted 07/27/10 at 01:36pm
ZippyDSMlee: Ah I didnt see it down there :P
ZippyDSMlee: Ah I didnt see it down there :P
Posted 07/25/10 at 01:51pm
ZippyDSMlee: Cheater87:I do not think they see the need for it its a shame its more needed than E10.....
ZippyDSMlee: Cheater87:I do not think they see the need for it its a shame its more needed than E10.....
Posted 07/24/10 at 08:19pm
Cheater87: Zippy I sent them an email about a 15 age category a year or so ago and they said they had no plans for one at the moment. I'll send another one and see if they respond back again.
Cheater87: Zippy I sent them an email about a 15 age category a year or so ago and they said they had no plans for one at the moment. I'll send another one and see if they respond back again.
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Game Politics and Game Politics logo are trademarks of the ECA.
Game Politics and Game Politics logo are trademarks of the ECA.
Comments
Ah.. Will Wright stating the blindly obvious.... yet most development houses and marketers seem so dead set against the idea.
There is a significant attitude that 'men know women'.. (actually, the inverse is also true, but less of a problem in this specific case) and thus you do not need actual women around.
The real problem is that men think they know what kinds of games women will like, but they just don't. It would probably help if developers and marketers would hire more women, but unless those women have actual influence, games that women want to play are still not going to get made.
Unfortunately, if a developer or a marketer has a lot of women employees, it probably means they have a lot of receptionists or other low-level jobs that those women are filling. That's not going to change until real change happens in the way men are brought up to think about women. I reckon we're about 50 years away from that - and that's probably too optimistic. It'll probably be 2100 before women get fully integrated into the gaming world.
I hear EA's working on a 'Barefoot and Pregnant' simulator are thinking of introducing peripherals that let women game all the way from the kitchen.
In all seriousness, if a girl is a gamer she will like the stuff that is already being churned out already (hence she is a gamer). There doesn't really need to be some kind of differential in games being made to appeal to one sex or the other. Personally, I would just like it if women were represented realistically in terms of character designs. That blind woman from KOTOR 2 is a good example of a well done female character, on the other end of the spectrum we take a gander at Team Ninja's stuff.
The problem is, the games industry thinks they can make games for girls.
The second problem is that the women presented... are shit characters typically.
My company has no problem hiring women, but there aren't that many women in the industry to be hired. Come on girls, let's see those portfolios!
Woman designer: *shows you many male designs with bishonen style that make look Cloud Strife like Arnold Schwarzenegger*
You: Mmmm, thank you, miss. We call you later... NEXT!!!!
They will look up and shout "Give ROFLCOPTERS to us"... and I´ll whisper "NO". The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com
Awwww you can generalize...
For comedy sake´s...
They will look up and shout "Give ROFLCOPTERS to us"... and I´ll whisper "NO". The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com
Man that is comedy.
That's almost as funny as telling a female job applicant that she should be in the kitchen, not coding.
Ha Ha Ha
And people seem surprised that the industry can be such an uncomfortable work environment for women.
By all means, let's cater and change the workplace so that women feel more comfortable at work. You know, instead of treating them the same as everyone else, because they deserve better than that.
Or you know, they could just suck it up and realize that sexist idiots are the minority and they don't have to put up with their Sh-*unprofessional behavior* in the slightest and report the jerk.
Have you ever worked in a male dominated engineering or technical sector?
Women are typically not judged by the same standards as men.
A man who aggressively seeks out responsibility and advancement is seen as someone who should be promoted.
A woman who aggressively seeks out responsibility and advancement is seen as confrontational, a bulldog, unfeminine, or uncooperative.
I worked as an intern in the IT department of a company where my mother worked in the test engineering department. We had different last names. My mother is an aggressive woman and fairly assertive. She has held a supervisor position for the last ten years.
She was passed over for a promotion to a department management position by a man with less work experience and did not have an MBA which my mother had.
My manager was completely flabbergasted by the choice
Comments made in front of me by fellow employee's behind closed doors were incredibly sexist and demeaning.
Sexism is not dead in the work place, especially not in male dominated feilds.
Most women would be quite happy to be judge to the same standards as men based on their competence.
The games industry is no exception.
People are making unprofessional comments behind an associate's back? My goodness, that never happens.
Some asshat with less experience gets a promotion over someone else who deserved it? That never occurs either.
Face facts, Scope, the world ain't fair. Suck ups or people ill-suited for their position get promotions all the time. Is it sexist? Depends on the situation, really. It could be, or it could be part of the 'good ol' boy' syndrome.
This isn't going to change. Not now, not ever. It isn't about the job or field either, that is life in general. It ain't fair, it isn't ever going to be fair, and people will always be assholes. No amount of sensitivity training or PC-pushing is going to fix that.
You're right, it won't change.
Because of people like you.
If a man is passed over for promotion it's because he wasn't good enough, but if a women is passed over it MUST be due to sexism, naturally. /sarcasm.
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I LIKE the fence. I get 2 groups to laugh at then.
In the art areas of my company there aren't any problems. In fact, the Texture Lead is a woman and the men who work under her take her seriously.
I suspect that you can judge how sexist a company is likely to be by their game characters. I imagine the game company that made Uncharted is probably standard, but the company that made X-Blades or Wet is likely to be packed with some jackholes.
Institutional sexism and racism are dead! /sarcasm
Funny, I remember have readed about Cortana´s designer in Halo games was a woman.
They will look up and shout "Give ROFLCOPTERS to us"... and I´ll whisper "NO". The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com
Which has little adds very little to the conversation.
If you says so.
They will look up and shout "Give ROFLCOPTERS to us"... and I´ll whisper "NO". The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com
You provided a single and totally unverified example of a woman in the industry, then cast it as somehow disproving the entire article.
Is it "No Shit Sherlock" month or something?
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I LIKE the fence. I get 2 groups to laugh at then.
If you want to attract more women, involve more women in the process of creating games. Hire more women at your organization. Reach out to women who already identify as gamers.
As I recall, when a similar observation was made with respect to minority underrepresentation in games and minority participation in game development in an article posted on this very same site, a chorus of voices raised up to sing "If You Want Games with Minorities in Them, Then Make Your Own Games." I'll sit here patiently and wait for those same voices to sing the not at all dissimilar song "If You Want Games with Women in Them, Then Make Your Own Games."
I´m from Mexico, and we couldn´t care less if we are´n playing with mexican characters or not. We like mexican charactes like El Fuerte (Street Fighter 4) or Angel (KOF2001) but is not mandatory for us.
They will look up and shout "Give ROFLCOPTERS to us"... and I´ll whisper "NO". The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com
The USC study seems to substantiate that lack of concern with its findings that while Hispanics (their term, not mine) are grossly underrepresented as characters in games, as gamers they still outnumber Caucasians (who are grossly overrepresented).
Gonna need to see some concrete figures that prove Hispanic gamers out number Caucasian gamers. I mean, since it is being flung around like that.
I am sure that they outnumber Caucasian gamers in heavily populated Hispanic regions, but on the whole, I need proof.
Then I'd refer you to the USC study which reported that finding. It's their finding, not mine. It shouldn't be hard to find in the archives with use of the "Research" tag (it was covered in two separately posted articles by GamePolitics). As I recall, the articles (if not both, then at least one of them) link to the actual report of the study.
And, intuitively, I don't find it all that incredulous. There's a better than good possibility that the soon to be conducted census will report, for the first time, that Latinos are the most populous ethnic/racial group in the United States. If indeed there are more Latinos than any other group, it ain't surprising that Latino [fill in the blank] outnumber Caucasian [fill in the blank]. That's simply the law of probabilities.
http://quickfacts.census.gov/qfd/states/00000.html
If you are referring to minorities, then Hispanics already are the largest ethnic group in America. At 15.4% they edge out African Americans who make up 12.8%.
If you are referring to overall, then you are way off. Caucasians make up 79.8% of the populace.
I am going by the US Census facts though.
You didn't read that table very closely. The percentage of all Caucasians is 79.8%. The percentage of Caucasians excluding Caucasian Hispanics is 65.6%. Moreover, I'd imagine those 2008 estimates are based on U.S. Census information close to ten years old by now, given that the last actual nose-count U.S. Census was conducted that long ago. Don't underestimate the ability of demographics to change with time and circumstances. If the U.S. Hispanic population has quadrupled in the last ten years (not impossible), then they'd be giving Caucasians a close run for the money. And that's without any consideration of the possibility that the percentage of non-Hispanic Caucasians has declined. Furthermore, because there are a potentially significant number of Hispanics who, for any number of reasons, are likely to self-identify solely as Caucasians, the reported number of non-Hispanic Caucasians could probably do with a bump upwards of a few percentile points. Furtherfurthermore, it may be most prudent to use the Census information for that age demographic within which gamers are most likely to appear. What if the percentages of non-Hispanic Caucasians are skewed towards old people down in Florida, wheeling around one of them oxygen tanks, and waiting to die?
If we are just going to dismiss information from sources, then why should I pay attention to the other source?
More over, Even if Hispanics quadrupeled in populace it still wouldn't place them over Caucasians in terms of total populace, because I highly doubt Caucasians stopped breeding this year.
Ultimately, given the best data we have on the subject, it still doesn't make sense that people would claim that Hispanics make up a larger percentage of the gaming populace than Caucasians. I don't really care who outnumbers who in terms of gamers, but I want to know just how this figure was determined.
I didn't at all dismiss your provided source. I merely pointed out, most saliently, that (a) you were misreading the information with a resulting inflationary effect and (b) the figures provided are but estimates and hence subject to change once the actual census is conducted. That's what you call "dismissing?"
No, you didn't outright dismiss it. However if you are implying that going by the data (even with my misintrupation) is not acurate due to population changes, then you might as well have. It is akin to saying, 'that is nice, but it isn't accurate anymore and wasn't that accurate to begin with.' This isn't flat out dismissing it, but at the same time it is.
Second, the study that got those figures (the higher percentage of Hispanics playing video games than Caucasians) came from the University of Southern California, so I find their figures to highly suspect considering the population of that area doesn't reflect the ethnic population of the rest of the US effectively at all. It would be no different that the University of South Dakota saying minorities are over-represented given the data for that area.
But is an undeniable fact that the table is drawn with information from the 2000 census. That's all of ten years ago. I never came up with that fact. That's stated in the table you provided. That's not relevant to an interpretation of the table's information? I think it is. And that's without it having anything to do with a "dismissal."
And if the researchers really got their sample not by pulling sample units from a representative pool but from all the people walking down Figueroa past the Coliseum, then we can both feel free to use their study report to wipe our asses. That's about all for which it'd be worth.
I completely feel it is safe to use that study for TP.
Which is your prerogative. But I wonder if you make that choice because you have some clear basis in which to sound that decision, such as a demonstrably flawed sample selection process rather than a selection process about which you do nothing more than speculate is flawed, or if you do so because you simply want to do so.
I made the decision because their study didn't make sense when looking at the data for the entire US population. I also factored in the fact that no games were listed in their study: Did they just grab some at random or specifically pick those that have a certain criteria they were looking for.
Their figures were suspect and lack of any real evidence on their part other than them saying 'This is what we found.' makes it even more suspect.
So, until I get further details from their testing procedure, where they acquired their base population percentages from, and such, then their entire study is a wad of toilet tissue.
Suit yourself. But I'm not convinced that your rejection is based on the most well-thought out scientific principles. To cite but one example, using a comparison of total population (i.e., across all age-groups) when the issue under consideration is gaming (an activity almost certain to be found concentrated within a particular and narrow age demographic) and without consideration of the possibility that within the total populations you are comparing there are likely to be differing population concentrations at varying age groups doesn't strike me as a very exacting comparison. Rather, it strikes me as you comparing apples and oranges. But if it works for you, then who am I to judge? Again, you gotta suit yourself.
Then we agree to disagree on the subject then. No harm, no foul.
Part of it though is that (I didn't read the articles, so this is only my understanding from GP) they aren't talking about under representation of women in games. Rather, it's more a discussion of what kind of games and accessories are marketed to women.
As a female gamer, I really hate that when I go into a gamestore, they look at me and assume I'm there for the pink and the purple handheld consoles with the cooking and assorted Petz games. It partially has to do with the immature mentality of the clerks, but it also has to do with how these things are being marketed.
Which would suggest a need for gamer women in the marketing business, rather than the development business.
The author suggests that in addition to gaining a better understanding of women as women, as gamers, and as consumers of games, and improving marketing strategies based on those better understandings "[i]f you want to attract more women, involve more women in the process of creating games [a process which I take to mean game development]."
And underrepresentation wasn't my central thrust. I was merely piggybacking on a previous article concerning a study which suggested that underrepresentation of minorities in games (and in all fairness, I should mention that the study also measured representation of women) created no attractions for minorities to pursue game development as an occupation. I suspect that the author also see a need to attract women to the occupation of game development but may be attributing the need to factors other than any underrepresentations of women in games. But while the routes may differ, the ultimate destinations are, I think, the same.
"It partially has to do with the immature mentality of the clerks, but it also has to do with how these things are being marketed."
It has to do with how EVERYTHING is marketed. Gender roles are imprinted from birth, with pink clothes for girls and blue for boys. If you dress your baby girl in blue or walk her around in a blue push chair, adults will assume she's a boy. If you dress a girl in blue, other kids at school will make fun of her and say she's wearing boy's clothes. I know this because I've spent 6 years trying to avoid these gender stereotypes with my own daughter. So with that amount of indoctrination going on, it's not unexpected that people will assume that women want those pink and purple consoles with the cooking software. We're all brought up to KNOW that that's what women OUGHT to have. If a woman doesn't want that, then she's weird.
So it's not clerks' immaturity that's the problem. It's society's immaturity.
Woah now. Some of those cooking 'games' are pretty awesome. Namely, the ones that are virtual interactive cookbooks. Hell, they even had a good recipe for Welsh Rarebit!
My assistant manager at GameStop is female, and it seems like every 3rd guy or so tries to hit on her. She's the type that goes to Gwar and MSI concerts, has played silent hill since the PS1 era, and even goes for the old-school platformers every now and again. And you know, Lizard, she hates the petz games, too.
Poor lady, having to deal with flirtatious advances of the opposite sex. Breaks my heart, it does. Gonna go cry about it in a few moments.
Yes, because every overly aggressive frat boy bro who thinks he is hot shit and won't take no for an answer is nothing to worry about.
Thankfully, this being America, she can say 'go the fuck away' and/or call the cops on the creepy frat boy. And if the creepy frat boy stalks her, she can buy a gun to defend herself.
::looks at the picture::
I think her monitor is bigger than she is.
Have to admit I am suffering a bit of monitor envy...
What is she playing? Looks like an FPS.
I think she's a ringer. All that stuff probably belongs to her older brother.
"De minimus non curat lex"
Maybe I'm nit picking but she's got her fingers on the arrow keys instead of WASD. That's a FPS no-no. Not what I'd expect from someone who would drop that much money on a gaming rig.
She is looking at the camera instead of the screen.
THIS is a big FPS no-no :P
criadordejogos.wordpress.com
Sorry but this was bothering me, minimis not minimus.
You're not the first to be bothered by it, but both "minimis" and "minimus" are equally correct and of equally occurring frequency of use.
Really? I have never seen de take the nominative before, or if I have I don’t recall it. Could you point me towards a source that does this?
I am not trying to challenge you, I am actually interested.
I'm in Latin 101, does it say "The law doesn't cure..." then it seems confusing. "De" implies a prepositional phrase, but I don't get how "from the small" or "down from the small" could fit into the sentence...
Unless curat isn't "cure,"
Wait a second, hah, now I think I get it. "The law doesn't *care* for the small." That makes a lot more sense. Although, having "-is" instead of "-us" in minimus...wouldn't that imply singular instead of plural?
-If an apple a day keeps the doctor away....what happens when a doctor eats an apple?-
Yes cure is one translation of it, curat that is. Most words like de seem simple with only one meaning when you start latin and then get more complicated. Adjectives can be translated with an assumed noun, ie malus could theoretically be translated as "a bad man" as it is masculine but has no noun to modify. As for making it minimis I thought it was suposed to be ablative, because that is usual for de. As for making it plural, it is now making me think too much about minimus vs minimis, cause there is the aspect of nominative vs ablative, and masculine vs possible neuter as that changes the meaning a fair amount, and the more that I think about it the more I like minimus but I still would have though minimo rather than minimus, but as I mentioned above minimus very well may be an acceptable alterative version that I am simply unfamiliar with. Anyway this has degenerated into rambling so... ya.
edit - rather than liking minimus it more that I enjoy the possible sarcastic double meaning of minimis as it could be neuter for things of masculine for men, buuuuuut that's not really important at all.
...I am sooo not gonna be ready for my Latin exam tomorrow.
-If an apple a day keeps the doctor away....what happens when a doctor eats an apple?-
Well good luck, I was more rambling then anything else, I'd say just focus on what you've learned so far and you should do fine. The whole sarcastic double meaning bit was as I said was me rambling and because I'm having to do poetry analysis for my current latin class so I'm in that sort of mindset. But ya anyway good luck.
@Greyon:
See http://onlinedictionary.datasegment.com/word/de+minimus (stating that both de minimis and de minimus are defined as "of trifling consequence or importance").
Also, if you Google-search both variations, you'll get significant hits with instances of both being used.
Actually I had tried google before, and you actually get three times more hits with "de minimis". After a bit of looking and following your link I think it would be accurate to say that de minimus has fallen into common usage but it is technically incorrect as it is gramatically incorrect.
"it is as technically incorrect as it is gramatically incorrect"
or
"it is technically incorrect, as it is gramatically incorrect"
Just taking the piss outta you.
Ya wow, that statement wasn't clear at all ><
But you got my meaning.
Completely got it and, moreover, completely agree with it. But that alone ain't no good reason for me not to take the piss outta you.
Why there are so much people studying latin?
I am a speaker of a latin-derived langauge and I never saw a latin class around here... (maybe because to understand stupid small phrases, we can understand with knowledge of our own native language...)
criadordejogos.wordpress.com
I don't know why anyone would need a computer monitor that big. My guesses are
A. It's photoshopped
B. It's a TV.
----------------------------------------------------
Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.
If your entry level position is a code monkey, you might not get a lot of women. If you want storyline and quest/puzzle designers, usually individuals who can write a coherent sentence in English, then there are a plethora of females able (and probably interested). I've worked in the games industry (mostly tabletop with some computer game work) for almost 30 years and when I started, women WERE the rara avis. We aren't now.
So, like all women are diffrent, men are all diffrent, why not jsut continue what we are doihng? Pink stuff attract pink-stuff women, and our manly games attract the hardcore women. Done! Yay!
criadordejogos.wordpress.com
Plenty of women already play games. I'm a woman. I've played games since I was a little girl. Back then I wouldn't have any interest in playing "Bratz Super Babies" and now I wouldn't have any interest in playing "The Gray's Anatomy Game".
How about they find out which games women are ALREADY playing and go from there? Anyone?
They want MORE women playing games, not the ones that has the same tastes as males (like my sister that plays CS, Virtua Fighter... And enjoy playing with the mega busty characters...)
criadordejogos.wordpress.com
I wish more girls got into gaming, if only because it might force companies to stop putting in implausibly well-endowed female characters into their games which just makes the game feel so much more cheap.
Does market research somehow not work with females or video games?
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Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.
/sigh... The Sims did well because the dev team was 40% women? Really? We know that for sure? Everytime I got to a Senators game they win, clearly it must be because I'm in attendance! It couldn't just be that Wright happened to fall ass-backwards into a game design that seems to appeal to women?
I'm so tired of hearing about this...
I've spent a lot of time on Jezebel and other feminist sites and everytime I hear it it's the same complaint. The reality, however, is that there's a lot of complaining, and very little in the way of clarification. It's OBVIOUS to anyone paying attention that the gaming industry doesn't know what women want from them... And yet nobody will tell them.
For all the belly-aching I've heard and read about this issue, I see absolutely nothing in terms of suggestions on the part of those complaining in terms of what they want. I'm starting to wonder if they even want anything at all... aside from a continuing excuse to complain, that is.