While hopes for UK tax breaks for game developers may be fading, industry groups and developers aren’t giving up without a fight.

Trade association TIGA, along with representatives from Activision, recently met with MP’s Don Foster, Jim McGovern and Stewart Hosie to continue their full court press for tax relief. It’s been speculated that tax relief for makers of interactive entertainment may have to take a back seat to more important measures needed to prop up Britain’s floundering economy.

TIGA Chief Richard Wilson stated:

I am delighted that Brian Ward (Senior Vice President, Worldwide Studios, Activision) has been able to meet with Parliamentarians that recognise the challenges faced by the UK video games industry and understand the need for Games Tax Relief.  The introduction of Games Tax Relief is the number one policy priority of the industry and is central to ensuring that the UK video games industry can compete on a level playing field with our overseas competitors.

Wilson added, “Games Tax Relief will be good for the UK games industry, good for consumers and good for the wider UK economy. It will generate more jobs, more investment, more innovation and more tax receipts for HM Treasury.”