Kmart Tries Videogame User Reviews in Store
Kmart Tries Videogame User Reviews in Store
July 15, 2010
Kmart is trying something new in its stores related to game sales that some consumers may find useful: user reviews. Members of Kmart.com's MyKmart online community can submit reviews for game titles that could end up in stores, stuck on glass display cases.
Kmart suggest that members write short, concise and constructive reviews that the average consumer can understand. Reviews will be short and to the point – two sentences or so. Here's an example for a Red Dead Redemption review from a user:
"You'll hunt and search for treasure in a world teeming with danger. One of the best games of 2010."
I assume they will pick the best reviews though I have my doubts that negative reviews will find their place in stores, because bad reviews don't sell games. Perhaps I’m just too cynical..
More details can be found at MyKmart.
Source: Game | Life
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GamePolitics ShoutBox
Posted 09/07/10 at 11:20pm
PHX Corp: My Dog, sparky Just Passed away as of 12mid, of old age.
PHX Corp: My Dog, sparky Just Passed away as of 12mid, of old age.
Posted 09/07/10 at 07:45pm
PHX Corp: @cheater I took it to the back so everyone can point and laugh at his team rocket style quest(Which fails Often)
PHX Corp: @cheater I took it to the back so everyone can point and laugh at his team rocket style quest(Which fails Often)
Posted 09/07/10 at 01:48pm
E. Zachary Knight: Indie developers are being strong armed by the S. Korean rating system to get their games rated.
E. Zachary Knight: Indie developers are being strong armed by the S. Korean rating system to get their games rated.
Posted 09/07/10 at 12:05pm
Andrew Eisen: I disagree that it's sexist. I think she's reading a bit too much into it. That said, while the story in and of itself is fine, even good, the writing is atrocious.
Andrew Eisen: I disagree that it's sexist. I think she's reading a bit too much into it. That said, while the story in and of itself is fine, even good, the writing is atrocious.
Posted 09/07/10 at 09:19am
ZippyDSMlee: BearDogg-X:Fusion was a bit meh so you know...
ZippyDSMlee: BearDogg-X:Fusion was a bit meh so you know...
Posted 09/06/10 at 10:45am
Rodrigo Ybáñez García: By the way, one video is their review, and the other is the talkabout. I posted the 2nd.
Rodrigo Ybáñez García: By the way, one video is their review, and the other is the talkabout. I posted the 2nd.
Posted 09/06/10 at 10:44am
Rodrigo Ybáñez García: I don´t think she even played Other M properly. She was more in a rant than in a review.
Rodrigo Ybáñez García: I don´t think she even played Other M properly. She was more in a rant than in a review.
Posted 09/06/10 at 10:22am
BearDogg-X: The person that wrote the review is an idiot, for lack of a better word. Without spoiling, did she even play Metroid Fusion?
BearDogg-X: The person that wrote the review is an idiot, for lack of a better word. Without spoiling, did she even play Metroid Fusion?
Posted 09/06/10 at 09:12am
Rodrigo Ybáñez García: According with G4, Metroid Other M is sexists because Samus recieves orders from a man
Rodrigo Ybáñez García: According with G4, Metroid Other M is sexists because Samus recieves orders from a man
Posted 09/06/10 at 02:35am
ZippyDSMlee: Meh over rated. So I was at dragon con.
ZippyDSMlee: Meh over rated. So I was at dragon con.
Posted 09/05/10 at 04:01pm
BearDogg-X: Adding to PHX Corp's link to the Salt Lake Tribune's opinion piece, it was written by Christopher Ferguson and it also urges Utah AG Mark Shurtleff to sign an amicus brief opposing California.
BearDogg-X: Adding to PHX Corp's link to the Salt Lake Tribune's opinion piece, it was written by Christopher Ferguson and it also urges Utah AG Mark Shurtleff to sign an amicus brief opposing California.
Posted 09/04/10 at 11:55pm
C. Aaron Browbowski Jr.: no way they euthanized a sick whale with c4, thats like the obama healthcare plan for the world, no i'm just kidding, let him bankrupt america :D
C. Aaron Browbowski Jr.: no way they euthanized a sick whale with c4, thats like the obama healthcare plan for the world, no i'm just kidding, let him bankrupt america :D
Posted 09/04/10 at 10:30pm
PHX Corp: PSA: The ECA forums(and GP website) are Not a Ad Toilet, plz do not Drop your Pants and poop out an ad on it(I'm going to end up Getting in trouble for a Toilet Joke)
PHX Corp: PSA: The ECA forums(and GP website) are Not a Ad Toilet, plz do not Drop your Pants and poop out an ad on it(I'm going to end up Getting in trouble for a Toilet Joke)
Posted 09/04/10 at 03:26pm
JDKJ: Does anyone recall exactly when Zippy came down out of the trees and mastered bi-pedalism?
JDKJ: Does anyone recall exactly when Zippy came down out of the trees and mastered bi-pedalism?
Posted 09/04/10 at 11:41am
PHX Corp: Attempt to revive video game law a waste of money opinion on salt lake tribune
PHX Corp: Attempt to revive video game law a waste of money opinion on salt lake tribune
Posted 09/03/10 at 04:31pm
Andrew Eisen: While a desire to conserve a particular marine ecosystem is a laudable goal, securing a 31-foot whale in the middle of it with a 10-ton anchor is probably not the best way to go about it.
Andrew Eisen: While a desire to conserve a particular marine ecosystem is a laudable goal, securing a 31-foot whale in the middle of it with a 10-ton anchor is probably not the best way to go about it.
Posted 09/03/10 at 04:01pm
ZippyDSMlee: Was thinking more of feedig dieing reefs ,ps life is suffering
ZippyDSMlee: Was thinking more of feedig dieing reefs ,ps life is suffering
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Comments
Hah! You're not cynical enough. Amazon allows good and bad reviews, yet critical reviews are snowed under in an avalanche of fanboy fluff. I'm almost sure Kmart will censor the bad reviews. The sad thing is, they probably don't need to bother.
No, you're not cynical. This design of offering in-store expanded information and reviews is too easily manipulated.
I suggested before that several computer kiosks at various stores with direct links to sites that provide additional information, and both professional and customer reviews, such as, but not limited to, Gamespot, IGN, and others. This benefits the impluse buyer. It also allows access to information and reviews that are not retail biased.
Such kiosks could be used for other media and products within the store as well.
Naturally, the system needs to be limited so that people don't just use them to general play on the internet. Still, such devices would benefit customers who do a lot of "window shopping" and walk away because they don't know enough about a product while they are in the store, then later decide not to go back simply because it's a hassle. Catching them in the store with the information they need that might help them make a decision then and there would be useful for both the retailer and the consumer.
Nightwng2000
NW2K Software
http://www.facebook.com/nightwing2000
Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl
My question is: how are they going to determine which are troll/fanboy reviews from people who likely haven't played the game and which are genuine reviews.
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Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.
I doubt this would work well, unless you can look up the info on your smartphone, or have a little lcd screen instead of just a piece of paper.
I don't see this plan last for long. Maybe Kmart should rethink the user review stragity.
http://www.magicinkgaming.com/
Since when have user reviews actually been helpful?